TY  - BOOK
AU  - Nor Hapiza Mohd Ariffin
TI  - CRM-i: kerangka kerja strategik pengurusan perhubungan pelanggan 
PY  - 2010///
KW  - Universiti Kebangsaan Malaysia
KW  - Dissertations
KW  - Dissertations, Academic
KW  - Malaysia
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Tesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2010; Rujukan : p. 219-236
ER  -