CRM-i : kerangka kerja strategik pengurusan perhubungan pelanggan - Nor Hapiza Mohd Ariffin (2010)
Tesis (Ph.D.) - Universiti Kebangsaan Malaysia, 2010
Rujukan : p. 219-236
Keywords: Universiti Kebangsaan Malaysia -- Dissertations; Dissertations, Academic -- Malaysia; Customer relations -- Management; Relationship marketing