TY  - BOOK
AU  - Rothberg,Robert R.
TI  - Corporate strategy and product innovation
SN  - 0029275008
PY  - 1976///
CY  - New York
PB  - Free Press
KW  - New products
KW  - Addresses, essays, lectures
KW  - Product management
N1  - Includes bibliographical references and index
ER  -