Corporate strategy and product innovation / 
edited by Robert R. Rothberg 
 - New York :  Free Press,  1976 
 - xii, 518 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0029275008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Addresses, essays, lectures<br/>Product management--Addresses, essays, lectures