Marketing and services management :  selected case studies in Malaysia / 
Aliah Hanim Mohd. Salleh ...[et al.] 
 -  2010. 
 - 539 p. :  ill. ;  30 cm. 
<br/><br/> Koleksi Laporan Penyelidikan UKM. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Malaysia.<br/>Industrial management.