TY  - BOOK
AU  - Arina Anis Azlan
TI  - A comparison of consumer judgment towards the organised word of mouth practice in commercial and non-profit organisations
PY  - 2009///
CY  - Melbourne, Australia
PB  - RMIT University
KW  - Word-of-mouth advertising
KW  - Communication in marketing
KW  - Advertising
N1  - Koleksi Laporan Penyelidikan UKM; References : p. 27 - 32
ER  -