Arina Anis Azlan <br/><br/>
A comparison of consumer judgment towards the organised word of mouth practice in commercial and non-profit organisations / 
Arina Anis Azlan 
 - Melbourne, Australia :  RMIT University,  2009 
 - v, 37 p. :  30 cm. 
<br/><br/> Koleksi Laporan Penyelidikan UKM 
<br/><br/>References : p. 27 - 32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising<br/>Communication in marketing<br/>Advertising