Beyond buzz the next generation of word-of-mouth marketing - Kelly, Lois 1955- (New York : AMACOM, 2007)
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a'talk' culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
Includes bibliographical references (p. 213-220) and index.
Available also in a print ed.
Mode of access: Internet via World Wide Web.
Keywords: Communication in marketing; Marketing; Electronic books