TY  - BOOK
AU  - Lees-Marshment,Jennifer
AU  - Stromback,Jesper
AU  - Rudd,Chris
TI  - Global political marketing
SN  - 9780415427227 (hbk.)
PY  - 2010///
CY  - London
PB  - Routledge
KW  - Public relations and politics
KW  - Communication in politics
KW  - Marketing
KW  - Political aspects
KW  - Campaign management
KW  - Political campaigns
N1  - Includes bibliographical references and index
ER  -