Global political marketing / 
edited by Jennifer Lees-Marshment, Jesper Stromback and Chris Rudd 
 - London ;  Routledge,  2010 
 - xvi, 301 p. :  ill. ;  24 cm. 
 - Routledge research in political communication ;  3 .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415427227 (hbk.)  RM395.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations and politics<br/>Communication in politics<br/>Marketing--Political aspects<br/>Campaign management<br/>Political campaigns