TY  - BOOK
AU  - Bodian,Nat G.
TI  - Copywriter's handbook: a practical guide for advertising and promotion of specialized and scholarly books and journals 
SN  - 0894950401
PY  - 1984///
CY  - Philadelphia
PB  - ISI Press
KW  - Scholarly publishing
KW  - Handbooks, manuals, etc
KW  - Books
KW  - Marketing
KW  - Advertising copy
KW  - Scholarly periodicals
KW  - Periodicals
KW  - Publishers and publising
ER  -