Bodian, Nat G.,  1921- <br/><br/>
Copywriter's handbook :  a practical guide for advertising and promotion of specialized and scholarly books and journals / 
Nat G. Bodian 
 - Philadelphia :  ISI Press,  1984 
 - xx, 277 p. ;  27 cm. 
<br/><br/><label>ISBN: </label>0894950401 
<br/><br/><label>LCCN: </label>84-15781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Scholarly publishing--Handbooks, manuals, etc.<br/>Books--Marketing--Handbooks, manuals, etc.<br/>Advertising copy--Handbooks, manuals, etc.<br/>Scholarly periodicals--Marketing--Handbooks, manuals, etc.<br/>Periodicals--Marketing--Handbooks, manuals, etc.<br/>Publishers and publising--Handbooks, manuals, etc.