TY  - BOOK
ED  - International Advertising Association
ED  - Stridsberg, Albert B
TI  - Controversy advertising
SN  - 0803812140
PY  - 1977///
CY  - New York
PB  - Hastings House
KW  - Advertising
KW  - Psychological aspects
KW  - Advertising, Public service
N1  - 'The analytical text and case examples were prepared by Albert Stridsberg.'
ER  -