TY  - BOOK
AU  - Hougaard,Soren
AU  - Bjerre,Mogens
ED  - SpringerLink (Online service)
TI  - The relationship marketer: rethinking strategic relationship marketing 
SN  - 9783642032431 (electronic bk.)
AV  - HF5415.55 .H68 2009
U1  - 658.812 21
PY  - 2009///
CY  - Berlin, Heidelberg
PB  - Springer-Verlag Berlin Heidelberg
KW  - Relationship marketing
KW  - Customer relations
KW  - Strategic planning
KW  - Management/Business for Professionals
KW  - Economics/Management Science
KW  - Marketing
UR  - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-642-03243-1
ER  -