Hougaard, Soren. <br/><br/>
The relationship marketer  rethinking strategic relationship marketing /  [electronic resource] : 
by Soren Hougaard, Mogens Bjerre. 
 - 2nd ed. 
 - Berlin, Heidelberg :  Springer-Verlag Berlin Heidelberg,  c2009. 
 - 13, 236 p. :  ill., digital ;  23 cm. 
<br/><br/><label>ISBN: </label>9783642032431 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.<br/>Strategic planning.<br/>Management/Business for Professionals.<br/>Economics/Management Science.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .H68 2009 
<br/><br/><label>Dewey Class. No.: </label>658.812