TY - BOOK AU - Pirker,Clemens ED - SpringerLink (Online service) TI - Statistical noise or valuable information: the role of extreme cases in marketing research SN - 9783834983763 (electronic bk.) AV - HF5415.2 .P575 2009 U1 - 658.83 22 PY - 2009/// CY - Wiesbaden PB - Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden KW - Marketing research KW - Outliers (Statistics) KW - Marketing KW - Economics/Management Science UR - https://eresourcesptsl.ukm.remotexs.co/user/login?url=http://dx.doi.org/10.1007/978-3-8349-8376-3 ER -