Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham 
 - 14th ed. 
 - Boston :  McGraw-Hill Irwin,  2009 
 - xxxi, 711 p. :  ill. (chiefly col.), maps ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780073380988  RM504.62 0073380989 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises