Peter, J. Paul <br/><br/>
Consumer behavior & marketing strategy / 
 Consumer behavior and marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 9th ed. 
 - New York :  McGraw-Hill Irwin,  2010 
 - xix, 554 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9780073404769  RM584.79 0073404764 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing