TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon S.
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 0471470643
PY  - 2004///
CY  - Indianapolis, Indiana
PB  - Wiley Publishing
KW  - Data mining
KW  - Marketing
KW  - Data processing
KW  - Business
ER  -