Berry, Michael J. A. <br/><br/>
Data mining techniques :  for marketing, sales, and customer relationship management / 
Michael J. A. Berry, Gordon S. Linoff 
 - 2nd ed. 
 - Indianapolis, Indiana :  Wiley Publishing,  2004 
 - xxv, 643 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471470643  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining<br/>Marketing--Data processing<br/>Business--Data processing