Johnson, Jeff,  Ph. D. <br/><br/>
Designing with the mind in mind :  simple guide to understanding user interface design rules / 
Jeff Johnson. 
 - Amsterdam ;  Boston :  Morgan Kaufmann Publishers/Elsevier,  c2010. 
 - xiv, 186 p. :  ill. (chiefly col.), col. maps ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 179-182) and index. 
<br/><br/>We perceive what we expect -- Our vision is optimized to see structure -- We seek and use visual structure -- Reading is unnatural -- Our color vision is limited -- Our peripheral vision is poor -- Our attention is limited; our memory is imperfect -- Limits on attention, shape, thought and action -- Recognition is easy; recall is hard -- Learning from experience and performing learned actions are easy; problem solving and calculation are hard -- Many factors affect learning -- We have time requirements. 
<br/><br/><label>ISBN: </label>9780123750303 (alk. paper)  RM161.44 012375030X (alk. paper) 
<br/><br/><label>LCCN: </label>2010-001844 
<br/><br/><label>Nat. Bib. No.: </label>GBB049198  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015529140  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphical user interfaces (Computer systems)
<br/><br/><label>LC Class. No.: </label>QA76.9.U83  / J634 2010 
<br/><br/><label>Dewey Class. No.: </label>005.4/37