TY  - BOOK
AU  - Gupta,Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R.
TI  - Business policy and strategic management: concepts and applications 
SN  - 9788120332447 /c RM42.55
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall of India
KW  - Business planning
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -