TY  - BOOK
AU  - Davidson,J.H.
TI  - Offensive marketing, or, how to make your competitors followers
SN  - 030493772X
PY  - 1975///
CY  - Harmondsworth
PB  - Penguin Books
KW  - Marketing
N1  - Includes bibliographical references; Reprint. Originally published; Cassell, 1972
ER  -