Davidson, J. H. 1935- Offensive marketing, or, how to make your competitors followers / Offensive marketing How to make your competitors followers by J. H. Davidson - Harmondsworth : Penguin Books, 1975 - xii, 308 p. 22 cm. Includes bibliographical references ISBN: 030493772X LCCN: 72-190736 Subjects--Topical Terms: Marketing