TY  - BOOK
AU  - Kerin,Roger A.
AU  - Mahajan,Vijay
AU  - Varadarajan,P.
TI  - Contemporary perspectives on strategic market planning
SN  - 0205123015
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Planning
KW  - Strategic planning
ER  -