Kerin, Roger A. <br/><br/>
Contemporary perspectives on strategic market planning / 
Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan 
 - Boston :  Allyn and Bacon,  1990 
 - 453 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0205123015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Strategic planning