McDaniel, Carl <br/><br/>
Contemporary marketing research / 
Carl McDaniel, Roger Gates 
 - 2nd ed. 
 - St. Paul, Minn. :  West Publishing,  1993 
 - 65, 757 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0314010262  RM147.15 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research