Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - 4th ed. 
 - Chicago :  Dryden Press ,  1983 
 - xxviii, 530, 98 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030626382 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing