TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030896711
PY  - 1977///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -