Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - 2d ed. 
 - Hinsdale, Ill. :  Dryden Press,  1977 
 - xx, 514 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0030896711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing