Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz 
 - Hinsdale, Illinois :  The Dryden Press,  1974 
 - 491 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0030885183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing