TY  - BOOK
AU  - Cullen,John B.
AU  - Parboteeah,Praveen
TI  - International business: strategy and the multinational company 
SN  - 9780415800570 (hbk.)
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - International business enterprises
KW  - Management
KW  - Business planning
N1  - Includes bibliographical references and index
ER  -