Cullen, John B. 1948-

International business : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2010. - xxv, 500 p. : ill. (col.), col. maps ; 29 cm.

Includes bibliographical references and index.

9780415800570 (hbk.) RM192.78 0415800579 (hbk.)


International business enterprises--Management.
Business planning.