International business : strategy and the multinational company /
John B. Cullen and K. Praveen Parboteeah.
- New York : Routledge, 2010.
- xxv, 500 p. : ill. (col.), col. maps ; 29 cm.
Includes bibliographical references and index.
9780415800570 (hbk.) RM192.78 0415800579 (hbk.)
International business enterprises--Management. Business planning.