Kung, Lucy <br/><br/>
Strategic management in the media :  from theory to practice / 
Lucy Kung 
 - London  :  SAGE,  2008 
 - 248 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [224]-239) and index 
<br/><br/><label>ISBN: </label>9781412903127 (hbk.)  RM341.78 9781412903134 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management<br/>Strategic planning