TY  - BOOK
AU  - Blackwell,Roger D.
AU  - Engel,James F.
AU  - Talarzyk,W.Wayne
TI  - Contemporary cases in consumer behavior
PY  - 1985///
CY  - Chicago
PB  - Dryden Press
KW  - Consumers
KW  - Case studies
KW  - Marketing research
N1  - Includes bibliographical references
ER  -