Blackwell, Roger D. <br/><br/>
Contemporary cases in consumer behavior / 
Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk 
 - Hinsdale, Ill. :  Dryden Press,  1977 
 - xiii, 406 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0030169615 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies<br/>Marketing research--Case studies