Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
Courtland L. Bovee, William F. Arens 
 - 4th ed. 
 - Homewood, Ill. :  Irwin,  1992 
 - 718 (57) p.  ill. (some col.)  28 cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>025609196X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising