TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0256033021
PY  - 1986///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Advertising
N1  - Bibliography: p.631-633
ER  -