Bovee, Courtland L. <br/><br/>
Contemporary advertising / 
Courtland L. Bovee, William F. Arens 
 - 2nd edition 
 - Homewood, Ill. :  Irwin,  1986 
 - 629 (45)p. :  ill. (some col.) ;  28 cm. 
 - The Irwin series in marketing .
<br/><br/>Bibliography: p.631-633 
<br/><br/><label>ISBN: </label>0256033021 
<br/><br/><label>LCCN: </label>85-080275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising