Why she buys : the new strategy for reaching the world's most powerful consumers - Brennan, Bridget (New York : Crown Business, 2009)
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
Includes bibliographical references and index
Keywords: Women consumers; Consumer behavior; Marketing