TY  - BOOK
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Consumerism: search for the consumer interest 
SN  - 0029000602
PY  - 1974///
CY  - New York
PB  - Free Press
KW  - Consumer protection
KW  - United States
N1  - Includes bibliographical references
ER  -