Aaker, David A. <br/><br/>
Consumerism :  search for the consumer interest / 
David A. Aaker and George S. Day 
 - 2nd ed. 
 - New York :  Free Press,  1974 
 - xxviii, 460 p. ;  24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0029000602 
<br/><br/><label>LCCN: </label>73-010699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer protection--United States