Prince, Melvin <br/><br/>
Consumer research for management decisions / 
Melvin Prince ; with the collaboration of Irene A. Silbert 
 - New York :  John Wiley & Sons,  1982 
 - 210 p. ;  23 cm. 
 - Ronald series on marketing management .
<br/><br/><label>ISBN: </label>0471097152 
<br/><br/><label>LCCN: </label>81-16509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research<br/>Marketing research