White, Roderick <br/><br/>
Consumer product development / 
by Roderick White 
 - Harmondsworth :  Penguin Books,  1976 
 - 267 p. ;  23 cm. 
<br/><br/><label>ISBN: </label>0140216715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products<br/>Marketing