TY  - ADVS
AU  - Harding,Ben
ED  - Video Education Australasia
TI  - Marketing: a food marketing case study 
PY  - 2002///
CY  - Australia
PB  - Video Education Australasia
KW  - Cadbury Schweppes
KW  - Marketing
KW  - Food industry and trade
KW  - Case studies
KW  - Beverage industry
N1  - Title from title screen
N2  - A case study of the marketing practices of Cadbury Schweppes, one of the world's largest food & beverage brands. Focuses especially on the four key elements of marketing: product, price, place, and promotion
ER  -