Harding, Ben <br/><br/>
Marketing  a food marketing case study /  [videorecording] : 
producer/director/writer, Ben Harding ; Video Education Australasia 
 - Australia :  Video Education Australasia,  2002 
 - 1 videodisc (29 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Title from title screen 
<br/><br/> A case study of the marketing practices of Cadbury Schweppes, one of the world's largest food & beverage brands. Focuses especially on the four key elements of marketing: product, price, place, and promotion 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM 493.50 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Cadbury Schweppes--Marketing
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food industry and trade--Marketing--Case studies<br/>Beverage industry--Marketing--Case studies