TY  - ADVS
AU  - Pearce,Mark
ED  - Video Education Australasia
TI  - The four P's marketing strategies
PY  - 2009///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Marketing
KW  - Study and teaching
KW  - Place marketing
KW  - Advertising
KW  - Product life cycle
KW  - Pricing
N1  - Executive producer, Simon Garner; Voice over: Michael Wahr
N2  - This program focuses on how three different business effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part of the marketing mix
ER  -