The four P's marketing strategies  [videorecording] / 
Video Education Australasia ; producer, Mark Pearce 
 - Bendigo, Vic. :  Video Education Australasia,  2009 
 - 1 videodisc (26 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/>Executive producer, Simon Garner  Executive producer, Simon Garner 
<br/><br/>Voice over: Michael Wahr 
<br/><br/> This program focuses on how three different business effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion. Analysed are common aspects that relate to all markets, and how they come together forming part of the marketing mix 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM 492.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching<br/>Place marketing--Study and teaching<br/>Advertising--Study and teaching<br/>Product life cycle--Study and teaching<br/>Pricing--Study and teaching