TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Consumer behaviour
SN  - 0077076168
PY  - 1995///
CY  - London
PB  - McGraw-Hill
KW  - Motivation research (Marketing)
KW  - Marketing
KW  - Consumer behavior
N1  - Rev. ed. of: Marketing : a behavioral analysis, 2nd ed. c1985
ER  -