Chisnall, Peter M. <br/><br/>
Consumer behaviour / 
Peter M. Chisnall 
 - 3rd ed. 
 - London :  McGraw-Hill,  1995 
 - 400 p. : ill. ; 25 cm. 
<br/><br/> Rev. ed. of: Marketing : a behavioral analysis, 2nd ed. c1985 
<br/><br/><label>ISBN: </label>0077076168  RM100.88 
<br/><br/><label>LCCN: </label>94-31098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Marketing<br/>Consumer behavior